It is a scientific, disruptive, innovative, and creative methodology designed to improve the functioning of management systems and organizations. It is the result of 11 years of research and has two fundamental aspects. First, it unleashes people’s imagination and creativity, fostering knowledge building in long-term memory and the formulation of business strategies and solutions across various disciplines. Second, it enables deeper communication among different members of the company.

Using Lego bricks, users can build models that metaphorically represent solutions to company problems and/or aspects related to knowledge building.